Why Trust Is the Most Undervalued Brand Asset and How to Build It Deliberately
Most organisations believe trust is earned through the quality of their work. That belief, however reasonable it sounds, is costing them more than they realise. There is a distinction that most businesses never quite make, and it is the distinction that separates the brands that are respected from the brands that are sought after. Respected […]
How Emerging Designers Use Brand Strategy to Get Noticed at London Fashion Week
London Fashion Week has never been a level playing field. But the designers who generate the most conversation, press, and commercial traction are not always the ones who spent the most. They are the ones who arrived with the clearest brand. This article explores what emerging designers do differently: how they define their category before someone else does, why the show is only one chapter of a longer brand story, and what separates the labels that sustain momentum from the ones that fade after the finale.
What London Fashion Week Reveals About How Brands Are Really Perceived
London Fashion Week is not just a showcase for collections. It is a five-day stress test for brand perception – and most brands do not realise they are being graded. London Fashion Week SS27, organised by the British Fashion Council, returns to the capital this September. The schedule features established British houses alongside emerging designers, […]