Beauty · United Kingdom · Identity
SAVANAH & STONE
Brand development
Sector
Luxury Real Estate
Location
Cotswolds
Scope
Brand Identity · Colour Direction · Brand Applications
Status
Ongoing
The Project
Rooted in two landscapes.
Built to one standard.
"Two landscapes shaped this brand. The warmth of the veld and the permanence of Cotswold stone."
Savanah & Stone is a luxury estate agency in the Cotswolds, founded by Ruth, whose story begins in South Africa. The brief asked for both to be present without either becoming a theme. The answer sits in the mark, an acacia tree sheltering a home, and in the palette: Tatami for the stone, Burnt Orange for the earth of the veld, Eucalyptus for the landscape both share. The result is an identity that feels inevitable on a Cotswolds lane and unmistakably hers.
The Work
Three phases
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01
Brand Identity
A crest-like mark of tree and home, drawn with the calm of heritage brands and none of the pastiche. Built for gates, boards, brochures and screens.
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02
Colour & Art Direction
Three colours, each with a job. Tatami carries the stone, Burnt Orange carries the origin, Eucalyptus carries the ground both stand on.
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03
Brand Applications
A full application suite across signage, property marketing and stationery. Every touchpoint calibrated to the standard the properties themselves set.