Case studies
From athletes to artists, founders to icons. This is the work behind the work.
Virgin Active
One of Britain's most recognised founders, a name built on doing things his own way. We led partnerships, corporate services and audience strategy across the membership base, driving new sign-ups and renewals, with filming and content produced for the brand's platforms throughout.
JT Maison × Wellfinity
SCOPE
PARTNERSHIPS & GROWTH
"A Hollywood leading man with an entrepreneur's instinct."
We turned his audience into intelligence: what they bought, how they lived, what they reached for next. That insight shaped the ecosystem itself, informing which ventures launched. A spirits label, an apparel line and gym partnerships all grew from what the audience told us.
JT Maison × Wellfinity
Municipal
SCOPE
BRAND ECOSYSTEM
A Premier League Footballer · OWNED AUDIENCE
"One of Britain's most recognised founders, a name built on doing things his own way."
Leaving the club that made his name. Overnight, the move erased more than 300,000 followers. The audience had belonged to the badge, not the player. We rebuilt it as his own. A new platform, activations that converted attention into owned data, a CRM that made the audience permanent. Sponsorship value rose on tracked, end-to-end ROI, and the work secured six figures in new revenue. He left owning the one thing most athletes never do: their audience.
"A leading man from one of the biggest film franchises in history."
A leading man from one of the biggest film franchises in history. We secured partnerships, sponsors and experiential activations with national tourism boards. Beyond the brand work, we raised funds for an existing project, built out its board, structured an image rights company and opened doors through strategic introductions. Filming, content and social management ran throughout.
A Marvel Lead
· PARTNERSHIPS & VENTURE BUILD
A Rolling Stone · BRAND TRANSITION
"A member of one of the most iconic bands ever to tour, opening a second life as a visual artist."
A member of one of the most iconic bands ever to tour, opening a second life as a visual artist. We mapped a global audience built over decades and segmented it for a new market. That data secured gallery partnerships and a steady flow of high-ticket collectors for original work. Filming, content and social management supported the shift.
Featured collaborations
